Jan Willem de Groot

Jan Willem works as both Consultant and Franchise Manager for Pius Floris Boomverzorging in The Netherlands.  He is our Dutch associate and takes care of all projects in the Netherlands.

Pius Floris Boomverzorging is the largest tree care and consulting company in The Netherlands, with 15 divisions across The Netherlands and Belgium. Jan Willem is co-author of the book ‘Trees: A Lifespan Approach’, published in 2016. The book provides insights into pruning practices for young and mature trees. Jan Willem was organiser of the Nederlandse Boominfodag (Dutch Tree Care Conference) between 2005 and 2018.

Jan Willem’s latest project involves the economic valuation of the ecosystem services produced by 30,000 trees in the city of Veenendaal, The Netherlands.

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