We work with local authorities, building developers, and organisations that have large populations of trees on their land. And we go on a journey with them. We help them to map what is in place today; to establish a baseline. Because if you want to discover how to grow your urban forest, you must start by understanding what you’ve got.
Back in 2011, when Kenton Rogers and Keith Sacre founded Treeconomics, most people viewed trees as a liability, particularly in urban areas: they were a health and safety hazard, they caused mess and damage, and they cost money to manage. Treeconomics sees trees differently. We see trees as an asset that greatly improve people’s lives, especially in urban areas.
We saw the need to give tree managers a way to measure the value of their trees along multiple dimensions, like carbon capture, ecosystem services and amenity value. They could then use this data to create a benchmark for measuring progress over time. We wanted to work with clients to develop and implement strategies to maximise the value of their urban forests along these dimensions.
Following our pilot project, a ‘first of its kind’ survey of the tree population in Torbay, we have been able to work with hundreds of different clients. These include local authorities, developers, landscape architects, landowners, government agencies, infrastructure and utilities companies, and non-profits who share our vision.
We work throughout the UK and Europe, building long-term relationships with our clients as we help them develop and implement strategies to improve their urban forests.
Since the early days, when we were pioneers in our field, we have continued to lead our market and are widely recognised as having the most advanced capabilities in tree valuation and strategic planning for the urban forest. We are always innovating and bringing our clients new ways to measure and optimise their treescapes.
We’re much bigger and more sophisticated than in those early days. But one thing hasn’t changed… we believe in sustainable treescapes. For everyone.
We partner with a number of organisations whose expert knowledge enhances the work we do. Together, we can ensure that we offer the right solutions for our clients.
We specialise in all aspects of urban forest management and offer a range of services, from canopy cover assessments through to comprehensive management plans.
We serve a wide range of clients, from local authorities, government departments and NGOs, to developers, landscape architects and housing associations.
We work throughout the UK and Europe, building long-term relationships with our clients, as we help them develop and implement strategies to improve their urban treescapes.
Treeconomics offers a variety of services to help you measure and manage your urban treescapes. We specialise in all aspects of urban forest management and can even offer bespoke services that meet your specific needs. Take a look at what we offer and, if you would like to speak to one of our team, please get in touch.
Treeconomics is managed by Kenton Rogers MICFor., CEnv., MSc For, M.Arbor.A., FRGS, and Keith Sacre MSc (Arb), BSc Hons (Arb) MICFor. Both have significant experience in urban forestry, ecology and ecosystem resource management.
They manage a diverse team of urban forest practitioners who share a passion for trees and the value they bring to the places we live and work.
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